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About SOFT

  • SOFT (Sales @ Our Finger Tips) is a next-generation Secondary Sales and Field Force Management Platform designed specifically for Pharma, Healthcare, and FMCG organizations.

    It empowers enterprises to seamlessly bridge the gap between distributors, field teams, and management, ensuring complete control and visibility across every stage of the sales ecosystem.

    SOFT brings together strategy, execution, and intelligence into one unified platform - helping businesses move faster, decide smarter, and grow stronger.

Why SOFT?

Identify Gaps and configure SOFT.
Track visits, orders, and payments.
Optimize routing
Our minimal achievement strategy focuses on steady growth, smart resource use, and sustainable progress to reach goals with efficiency.
Adjust targets and enhance productivity

Our SOFT in   Pharma Industry

Usage

Supply chain management with support of outstanding & potential reports from macro to micro in different levels in terms of customer, field force, brand, segment, molecule.

Benefits

  • Optimised resources and raw materials usage with reduced medical wastage and optimized brand reuse.
  • Single product for all your work force for sales reporting in finger tip.
  • Helps PMT identify high-potential products and plan promotions or samples.
  • Automatically tracks MR's targets and achievements based on actual secondary sales.

Data Lags

Existing: Manual or delayed reporting cycles hinder timely decisions.

SOFT: Instant reporting cycles for better decisions.

Operational Inefficiencies

Existing: Field teams spend more time on admin than selling, with error-prone manual processes.

SOFT: Less resource usage on actual sales and data points.

Visibility Gaps

Existing: Lack of insights into retailer throughput, scheme effectiveness, or regional trends.

SOFT: Analytical dashboard for regional and seasonal trends of sales

Manual to Digital Transformation Benefits

fun-facts

40%

Planning Efficiency Reduction in planning cycle times through agile tools
fun-facts

60%

Admin Reduction Decrease in manual administrative tasks
fun-facts

85%

Data Accuracy Improvement in real-time visibility and reporting

SCOPE

  • Frees up sales teams to focus on selling rather than administration.
  • Supports strategic decisions for marketing, promotions.
  • Reduce manual reporting and paper works.
  • Real-time dashboards and demand forecasting.
  • Territory performance monitoring Actionable insights for strategic decision-making.
  • Performance dashboards & reporting GPS & facial verification attendance. (Customised Option)

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